We are a boutique fund with a singular focus: to elevate the standards of hospitality and food & beverage. With a passion for investing in high-quality, experience-driven ventures, we bring strategic insight and unwavering commitment to every project. Our approach goes beyond financial support—we partner with local and international businesses that share our dedication to outstanding service, innovation, and meaningful customer engagement. Together, we aim to create memorable experiences that leave a lasting impact in an ever-evolving industry.
Service is at the core of our approach. We focus on investments that not only succeed financially but also make a positive impact on how people experience hospitality. Our passion for exceptional service drives everything we do, defining the relationships we build and the ventures we support.
As a forward-thinking boutique fund, we’re shaping the future of hospitality and food & beverage. We champion innovative ideas and pioneering projects, empowering them to elevate industry standards and bring fresh perspectives to the world of service whilst preserving tradition.
Our founder, Desmond Song, brings a unique blend of academic achievement, professional expertise, and a global perspective to our boutique fund. His experience spans various aspects of corporate finance, from SPACs to sustainable financing, equipping him with a well-rounded foundation in financial services and investment strategy.
Having l
Our founder, Desmond Song, brings a unique blend of academic achievement, professional expertise, and a global perspective to our boutique fund. His experience spans various aspects of corporate finance, from SPACs to sustainable financing, equipping him with a well-rounded foundation in financial services and investment strategy.
Having lived in diverse regions, including Malaysia, Hong Kong, Singapore, and the United Kingdom, Desmond has gained a deep appreciation for different cultures and perspectives, enriching his approach to investment and service. His commitment to delivering exceptional service and crafting tailored investment solutions is the driving force behind our mission—to elevate the hospitality and food & beverage industries through strategic, impactful investments that create lasting value and memorable experiences.
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